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BJ Fogg

BJ Fogg

Founder of Stanford Behavior Design Lab

BJ Fogg is a behavioral scientist and the founder of the Behavior Design Lab at Stanford University. He is the originator of the Fogg Behavior Model, which posits that behavior happens when motivation, ability, and a prompt converge. His research on "captology" (computers as persuasive technologies)…

1 book authored

Tiny Habits: The Small Changes That Change Everything

Tiny Habits: The Small Changes That Change Everything

The Small Changes That Change Everything

2019320 pages4.1 rating

Behavior scientist BJ Fogg presents a practical method for creating lasting change by focusing on small behaviors. The book details the Fogg Behavior Model, explaining how the combination of motivation, ability, and prompts drives human action and habit formation.