Grant Cardone
CEO of Cardone Capital & Sales Trainer
Grant Cardone is a real estate investor and sales trainer who manages over $4 billion in assets through Cardone Capital. He is the creator of the 10X movement and author of The 10X Rule, advocating for massive action to achieve success. Cardone overcame drug addiction in his youth to build a busines…
6 books authored
The Closer's Survival Guide
Over 100 Ways to Ink the Deal
A comprehensive reference manual providing over 120 specific techniques to handle objections and finalize deals. The book teaches the psychology of the close as a distinct skill necessary for achieving both professional sales targets and personal goals.
If You're Not First, You're Last
Sales Strategies to Dominate Your Market and Beat Your Competition
This guide provides practical sales strategies for thriving during economic downturns and market contractions. It emphasizes the importance of a proactive mindset to secure market share from competitors through high-frequency activity. The book details specific techniques for lead reactivation, persistent follow-up, and maintaining a dominant industry presence.
The 10X Rule
The Only Difference Between Success and Failure
Explains a success philosophy based on setting goals ten times higher than average and applying ten times the effort typically expected. It outlines four levels of action and emphasizes taking 'massive action' to achieve goals and overcome mediocrity.
Sell or Be Sold: How to Get Your Way in Business and in Life
How to Get Your Way in Business and in Life
This book explores the idea that every interaction in life is a form of selling and that mastering persuasion is a prerequisite for success. It offers practical techniques for handling rejection, closing deals, and maintaining a positive attitude in various professional and personal scenarios.
Be Obsessed or Be Average
Why Work-Life Balance is for Losers
A guide to achieving success by harnessing obsession rather than settling for average results. Cardone argues that extreme focus and commitment are the only ways to overcome obstacles and reach significant goals in business and life.
The Millionaire Booklet
How to Get Super Rich
A concise guide outlining eight steps to achieving financial independence and millionaire status. It focuses on mindset shifts, increasing income, and simple wealth-building strategies for those not taught financial literacy in traditional education.