Alex Hormozi
Founder of Acquisition.com & Investor
Alex Hormozi is an entrepreneur and investor who founded Acquisition.com, a holding company with a portfolio generating over $200M annually. He previously founded and exited Gym Launch, Prestige Labs, and ALAN for significant sums. Hormozi is widely followed for his practical business education, syn…
3 books authored
Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
The Step-By-Step Guide To Building A Massively Profitable Gym
A comprehensive manual for fitness business owners focused on optimizing client acquisition, revenue models, and retention systems. The book details frameworks developed from the author's experience scaling thousands of gym locations globally.
$100M Offers
How To Make Offers So Good People Feel Stupid Saying No
A tactical guide to creating irresistible business offers that maximize perceived value and minimize buyer hesitation. The book outlines frameworks like the 'Grand Slam Offer' and the 'Value Equation' to help entrepreneurs scale pricing and profitability.
$100M Leads
How to Get Strangers To Want To Buy Your Stuff
A tactical guide for entrepreneurs and marketers on how to consistently generate leads. It outlines frameworks for attracting strangers and converting them into customers through advertising, content creation, and referral systems.