Nir Eyal
Best-selling Author of Hooked & Indistractable
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business, a field he calls "behavioral design." He is the author of the best-selling books Hooked and Indistractable. Eyal previously taught as a Lecturer in Marketing at the Stanford Graduate School of Busi…
2 books authored
Hooked: How to Build Habit-Forming Products
How to Build Habit-Forming Products
Hooked introduces the Hook Model, a four-step process for building products that encourage unprompted user engagement through repeated habit cycles. The framework examines triggers, actions, variable rewards, and user investment as key components of behavioral design. It provides insights for developers and marketers based on the psychological patterns of successful tech products.
Indistractable
How to Control Your Attention and Choose Your Life
This book explores the psychological roots of distraction and provides a four-step framework to regain focus in a digital age. It offers practical techniques to manage internal triggers, align actions with values, and use precommitments to stay on track.