



Read by Tim Ferriss, Barack Obama, Ray Dalio and 18 others

by Edward Bernays · 1928 · 168 pages

Rick Rubin
A foundational text on public relations and mass psychology that explores how an 'invisible government' shapes public opinion and behavior. Bernays details the scientific techniques used by leaders to regiment the collective mind and maintain social order in democratic societies.
Published
1928
Pages
168
Language
en
ISBN
9780970312594
Audiobook Available