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The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

by Scott Galloway · 2017 · 320 pages

About This Book

A critical examination of the business strategies and societal impact of Amazon, Apple, Facebook, and Google. Marketing professor Scott Galloway deconstructs how these four tech giants leverage fundamental human instincts to achieve unprecedented scale and market dominance. The book explores the implications of their power on the global economy and the future of innovation.

Book Details

Published

2017

Pages

320

Language

en

ISBN

9780735213654

Audiobook Available

8h 32m
Narrated by Jonathan Todd Ross

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