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Traffic

Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral

by Ben Smith · 2023 · 352 pages

Scott Galloway
Scott Galloway
Recommended by 1 elite

Recommended by 1 Elite

Scott Galloway

About This Book

A detailed history of the digital media landscape, focusing on the competition between Jonah Peretti of BuzzFeed and Nick Denton of Gawker. The book explores how the aggressive pursuit of virality and scale fundamentally altered the internet and modern political discourse.

Genres

Business & StrategyHistorySociety & Politics

Topics

CommunicationDecision MakingInnovationNetwork EffectsOrganizational CulturePersuasionStorytelling

Book Details

Published

2023

Pages

352

Language

en

ISBN

9780593299753

Audiobook Available

10h 15m
Narrated by Ian Putnam, Ben Smith

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Recommended by Scott Galloway