



Read by Tim Ferriss, Barack Obama, Ray Dalio and 18 others

The Everyday Use and Abuse of Persuasion
by Anthony Pratkanis, Elliot Aronson · 2001 · 432 pages

Ramit Sethi
A comprehensive analysis of the psychological techniques used in mass persuasion and propaganda across advertising, politics, and the media. Drawing on social psychology research, the authors demonstrate how manipulative messages exploit human emotions and provide tools for individuals to resist such influence and think critically.
Published
2001
Pages
432
Language
en
ISBN
9780805074031