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Contagious

Why Things Catch On

by Jonah Berger · 2013 · 256 pages

Changpeng Zhao
Changpeng Zhao
Nipsey Hussle
Nipsey Hussle
Recommended by 2 elites

Recommended by 2 Elites

Nipsey Hussle

Changpeng Zhao

About This Book

Explores the psychological and sociological reasons why certain products, ideas, and behaviors become popular through social transmission. It identifies six key principles—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—that drive people to share content and information.

Genres

Business & StrategyPsychology & BehaviorSociety & Politics

Topics

Consumer BehaviorMarketingSocial InfluenceViralityWord Of Mouth

Book Details

Published

2013

Pages

256

Language

en

ISBN

9781451686579

Audiobook Available

6h 51m
Narrated by Keith Nobbs

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Recommended by Changpeng Zhao, Nipsey Hussle