Changpeng Zhao
Nipsey Hussle
Read by Changpeng Zhao, Nipsey Hussle
Contagious
Why Things Catch On
byJonah Berger
2013256 Pages“When asked how he got the idea [to sell the Crenshaw mixtape for $100] he mentioned reading Contagious... One of the first stories is about a restaurant owner in Philly who charged a hundred dollars for a cheesesteak and people came from all over to buy it.”
— Nipsey Hussle
Source: Interview on marketing 'Crenshaw' mixtape
bySam Greenlee
2022208 Pages“I read that book... it's about a gang member from Chicago who presented himself in a way he never got no cases... he infiltrated the CIA... used their agenda... against them... one of my underlying strategies.”
— Nipsey Hussle
Source: The Breakfast Club Interview, 2018
Power vs. Force
The Hidden Determinants of Human Behavior
byDavid R. Hawkins
2014416 Pages“The most powerful book I've read in the last ten years... There's a chapter called the 'Levels of Human Consciousness' and what the whole premise is that basically the power of frequency of your action is informed by the intention.”
— Nipsey Hussle
Source: Clash Magazine Interview, February 2019
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
byAl Ries, Jack Trout
1994143 Pages“I read that book and it fucked me up because the first chapter was like don't expand your brand too much because it can like a certain car brand right try to make so many different models and in that they lose their focal point.”
— Nipsey Hussle
Source: YouTube Interview (Bluefox89) / Forbes
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