Tim Ferriss
Barack Obama
Ray Dalio
Read by Tim Ferriss, Barack Obama, Ray Dalio and 18 others
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery · 2010 · 320 pages
Jeff Bezos
3.9 (900 ratings)
Recommended by 1 Elite
Jeff Bezos
About This Book
Mark Jeffery's book presents a research-based framework for quantifying marketing performance through fifteen essential metrics. Drawing on extensive surveys from the Kellogg School of Management, it explains how to overcome organizational obstacles and implement a strategic approach to measure return on marketing investment (ROMI) effectively.
Book Details
Published
2010
Pages
320
Language
en
ISBN
9780470504543
Awards & Recognition
Best Marketing Book of 2011 by the American Marketing Association
Audiobook Available
9h 35m
Narrated by Jim Meskimen
