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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

by Jay Baer · 2016 · 240 pages

Changpeng Zhao
Changpeng Zhao
Recommended by 1 elite

Recommended by 1 Elite

Changpeng Zhao

About This Book

Hug Your Haters examines the shift in customer service driven by social media and mobile technology. Jay Baer categorizes complainers into 'offstage' and 'onstage' groups, offering strategic playbooks for businesses to handle feedback across various digital channels. The book provides a research-based framework for turning negative interactions into positive brand outcomes.

Book Details

Published

2016

Pages

240

Language

en

ISBN

9781101980675

Audiobook Available

5h 36m
Narrated by Jay Baer

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Recommended by Changpeng Zhao