Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others
Positioning: The Battle for Your Mind
How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries, Jack Trout · 2001 · 224 pages
Jensen Huang
4.0 (18K ratings)
Recommended by 1 Elite
Jensen Huang
About This Book
This book introduces the marketing concept of positioning, which focuses on creating a unique perception of a brand in the consumer's mind. It provides strategies for identifying market gaps and establishing brand identity relative to competitors in a media-saturated environment.
Book Details
Published
2001
Pages
224
Language
en
ISBN
9780071373586
Audiobook Available
4h 8m
Narrated by Grover Gardner
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