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Pre-Suasion

A Revolutionary Way to Influence and Persuade

by Robert Cialdini · 2016 · 432 pages

Richard Thaler
Richard Thaler
Recommended by 1 elite

Recommended by 1 Elite

Richard Thaler

About This Book

Robert Cialdini examines the psychological groundwork necessary to make an audience receptive to a message before it is even delivered. He details how to create 'privileged moments' by strategically directing attention and focus through scientific techniques. The work emphasizes the importance of timing and environmental cues in effective and ethical persuasion.

Book Details

Published

2016

Pages

432

Language

en

ISBN

9781501109799

Awards & Recognition

Financial Times Best Business Books of 2016Inc. Best Sales and Marketing Book of 2016

Audiobook Available

9h 24m
Narrated by John Bedford Lloyd

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