



Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others

A Revolutionary Way to Influence and Persuade
by Robert Cialdini · 2016 · 432 pages

Richard Thaler
Robert Cialdini examines the psychological groundwork necessary to make an audience receptive to a message before it is even delivered. He details how to create 'privileged moments' by strategically directing attention and focus through scientific techniques. The work emphasizes the importance of timing and environmental cues in effective and ethical persuasion.
Published
2016
Pages
432
Language
en
ISBN
9781501109799
Awards & Recognition
Audiobook Available