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Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall · 2019 · 240 pages

Mel Robbins
Mel Robbins
Recommended by 1 elite

Recommended by 1 Elite

Mel Robbins

About This Book

This book provides a framework for identifying and crafting four distinct types of stories—Value, Founder, Purpose, and Customer—to enhance business communication. Author Kindra Hall provides actionable steps and case studies to demonstrate how storytelling can bridge gaps between companies and their audiences.

Genres

Business & StrategyLeadership & ManagementSelf-Improvement

Topics

CommunicationMotivationOrganizational CulturePersuasionStorytelling

Book Details

Published

2019

Pages

240

Language

en

ISBN

9781400211937

Audiobook Available

7h 15m
Narrated by Kindra Hall

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Recommended by Mel Robbins