Switch: How to Change Things When Change Is Hard

Name: Switch: How to Change Things When Change Is Hard
Rating: 4 (125000 reviews)
ISBN: 9780385528757

How to Change Things When Change Is Hard

by Chip Heath, Dan Heath · 2010 · 320 pages

Richard Thaler

Adam Grant

Recommended by 2 elites

4.0 (125K ratings)

Get on Amazon

Recommended by 2 Elites

Adam Grant

Richard Thaler

About This Book

The authors examine the psychological conflict between the rational and emotional systems of the brain during change. Using the metaphor of a Rider on an Elephant, they provide a framework for successful transformation by directing the mind, motivating the heart, and shaping the environment.

Genres

Leadership & Management Psychology & Behavior Self-Improvement

Topics

Behavioral Economics Change Management Decision Making Habits Motivation Organizational Culture