Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others
Youtility: Why Smart Marketing Is about Help Not Hype
Why Smart Marketing Is about Help Not Hype
by Jay Baer · 2013 · 240 pages
Gary Vaynerchuk
Dave Ramsey
4.0 (1K ratings)
Recommended by 2 Elites
Gary Vaynerchuk
Dave Ramsey
About This Book
Youtility proposes that companies should focus on being genuinely helpful rather than promotional to cut through modern information overload. It outlines a framework for creating marketing content so useful that customers would theoretically pay for it, fostering trust and long-term loyalty.
Book Details
Published
2013
Pages
240
Language
en
ISBN
9781591846666
Audiobook Available
4h 51m
Narrated by Jay Baer and Marcus Sheridan
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Recommended by Gary Vaynerchuk, Dave Ramsey