Joe De Sena
Founder & CEO of Spartan
Joe De Sena is the founder and CEO of Spartan, the world's largest endurance sports and wellness brand. A lifelong entrepreneur, he built a multimillion-dollar trading firm on Wall Street before moving to Vermont to create the legendary Death Race. He is a New York Times bestselling author and podca…
3 books authored
Spartan Up!
A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life
Joe De Sena, founder of the Spartan Race, shares a philosophy for mental and physical toughness through obstacle course training. The book outlines the concept of obstacle immunity, teaching readers to embrace discomfort and discipline to reach peak performance.
Spartan Fit!
30 Days. Transform Your Mind. Transform Your Body. Commit to Grit.
Joe De Sena, founder of Spartan Race, presents a comprehensive 30-day program designed to enhance physical and mental resilience. The book features a combination of full-body workouts that require no equipment, a nutritional guide, and motivational insights rooted in the discipline of ancient Spartans.
The Spartan Way
Eat Better. Train Better. Think Better. Be Better.
Endurance athlete and Spartan Race founder Joe De Sena outlines a lifestyle philosophy based on ten Spartan core virtues to build resilience and mental toughness. The book provides a 36-day plan focusing on simple nutrition, smart training, and mastering emotional health through discipline and commitment.