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Competing Against Luck book cover

Competing Against Luck

The Story of Innovation and Customer Choice

by Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan · 2016 · 288 pages

Jensen Huang
Jensen Huang
Recommended by 1 elite

Recommended by 1 Elite

Jensen Huang

About This Book

Introduces the 'Jobs to Be Done' framework, which posits that customers 'hire' products to fulfill specific needs or progress in their lives. The book provides a predictive model for successful innovation by shifting focus from consumer demographics to the functional and emotional motivations behind choices.

Genres

Business & StrategyLeadership & Management

Topics

Customer ChoiceInnovationJobs To Be DoneMarketing StrategyProduct Management

Book Details

Published

2016

Pages

288

Language

en

ISBN

9780062435613

Audiobook Available

7h 25m
Narrated by John Pruden

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