Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others
Influence: The Psychology of Persuasion
New and Expanded
by Robert Cialdini · 2021 · 592 pages
Naval Ravikant
Mark Manson
Tobias Lütke
Alex Hormozi
4.2 (142K ratings)
Recommended by 10 Elites
Tobias Lütke
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Mark Manson
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About This Book
This classic work explains the psychological principles behind why people say 'yes' and how these insights can be applied ethically in business and daily life. It outlines seven key principles of persuasion, including reciprocation, social proof, and the newly added principle of unity.
Book Details
Published
2021
Pages
592
Language
en
ISBN
9780062937650
Audiobook Available
20h 43m
Narrated by Robert B. Cialdini
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