



Read by Naval Ravikant, Mark Manson, Tobias Lütke and 6 others

New and Expanded
“I study a select few. Here are the only books that I have studied and I reread every so often... Number one is Influence by Robert Cialdini.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
A Revolutionary Way to Influence and Persuade
“The second book is Pre-Suasion, also by Robert Cialdini.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
50 Scientifically Proven Ways to Be Persuasive
“Third is 50 Scientific Ways of Getting to Yes [Yes!], which is also Cialdini.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
“Four is Expert Secrets by Russell Brunson.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
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