Read by Naval Ravikant, Mark Manson, Tobias Lütke and 8 others
What books does Alex Hormozi recommend?
Having built Acquisition.com into a portfolio generating over $200M a year, Alex Hormozi keeps his book recommendations to a small set of titles he treats as the frameworks behind it. His 12 picks come almost entirely from his own YouTube videos, including "Top 13 books every business owner should read," plus the official Acquisition.com reading list. Business and strategy leads, closely followed by psychology and self-improvement. He is unusually explicit about hierarchy: "I study a select few... Number one is Influence by Robert Cialdini." Cialdini in fact anchors his top three, with Pre-Suasion and Yes! following. Elsewhere he calls Felix Dennis's How to Get Rich "by far the best book on business that I've ever read," and names Peter Drucker's Managing Oneself as "the first book I have everyone read."
Last updated February 2026 · Every recommendation cited to its original source.
Influence: The Psychology of Persuasion
New and Expanded
byRobert Cialdini
2021592 Pages“I study a select few. Here are the only books that I have studied and I reread every so often... Number one is Influence by Robert Cialdini.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Naval Ravikant, Alex Hormozi, Robert Kiyosaki and 1 others
Pre-Suasion
A Revolutionary Way to Influence and Persuade
byRobert Cialdini
2016432 Pages“The second book is Pre-Suasion, also by Robert Cialdini.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Yes!
50 Scientifically Proven Ways to Be Persuasive
byNoah J. Goldstein, Steve J. Martin, Robert B. Cialdini
2009272 Pages“Third is 50 Scientific Ways of Getting to Yes [Yes!], which is also Cialdini.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Alex Hormozi
Expert Secrets
The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
byRussell Brunson
2020384 Pages“Four is Expert Secrets by Russell Brunson.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Alex Hormozi
One to Many: The Secret to Webinar Success
The Secret to Webinar Success
byJason Fladlien
2018346 Pages“One to Many by Jason Fladlien.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Warren Buffett, Alex Hormozi, Chip Wilson and 11 others
byDale Carnegie
1936291 Pages“Number seven is How to Win Friends and Influence People.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Alex Hormozi
Wooden on Leadership
How to Create a Winning Organization
byJohn Wooden, Steve Jamison
2005320 Pages“Eight is Wooden on Leadership.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Alex Hormozi
The Bezos Letters
14 Principles to Grow Your Business Like Amazon
bySteve Anderson, Karen Anderson
2019262 Pages“Number nine was Bezos's Letters to Shareholders.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Read by Alex Hormozi
Predictable Revenue
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
byAaron Ross, Marylou Tyler
2011208 Pages“Predictable Revenue by Aaron Ross.”
— Alex Hormozi
Source: YouTube video "Top 13 books every business owner should read"
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
byGary Vaynerchuk
2018288 Pages“The last book that I read in my early 20s was Crushing It. And actually when I went to go work at this small gym the owner had me read this in my spare time.”
— Alex Hormozi
Source: YouTube video "5 Books that Turned Me Into a $100M CEO"
Read by Alex Hormozi
How to Get Rich
One of the World's Greatest Entrepreneurs Shares His Secrets
byFelix Dennis
2006320 Pages“How to Get Rich by Felix Dennis. This is by far the best book on business that I've ever read.”
— Alex Hormozi
Source: YouTube video "The 5 Books That Made Me A Millionaire"
byPeter Drucker
200872 Pages“This is the first book I have everyone read.”
— Alex Hormozi
Source: Acquisition.com official reading list
Also recommends books in
Frequently asked questions
What books does Alex Hormozi recommend?
His 12 recommendations include Influence by Robert Cialdini, Pre-Suasion by Cialdini, Yes! by Goldstein, Martin and Cialdini, How to Win Friends and Influence People by Dale Carnegie, and How to Get Rich by Felix Dennis.
What is Alex Hormozi's most recommended book?
Influence: The Psychology of Persuasion by Robert Cialdini. Hormozi says, "I study a select few... Number one is Influence by Robert Cialdini," ranking it first among the books he rereads.
Which book does Alex Hormozi have everyone read first?
Peter Drucker's Managing Oneself. On the Acquisition.com reading list he calls it "the first book I have everyone read." He also praises Felix Dennis's How to Get Rich as the best business book he's ever read.
Has Alex Hormozi written any books?
Yes. He has authored three: Gym Launch Secrets (2019), $100M Offers (2021), and $100M Leads (2023), distilling his frameworks for offers, lead generation, and scaling.
Where do Alex Hormozi's book recommendations come from?
Most come from his own YouTube videos, including "Top 13 books every business owner should read" and "The 5 Books That Made Me A Millionaire," along with the official Acquisition.com reading list.
All 12 Books Alex Hormozi Has Recommended
- Influence: The Psychology of Persuasion · Robert Cialdini
- Pre-Suasion · Robert Cialdini
- Yes! · Noah J. Goldstein
- Expert Secrets · Russell Brunson
- One to Many: The Secret to Webinar Success · Jason Fladlien
- How to Win Friends and Influence People · Dale Carnegie
- Wooden on Leadership · John Wooden
- The Bezos Letters · Steve Anderson
- Predictable Revenue · Aaron Ross
- Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too · Gary Vaynerchuk
- How to Get Rich · Felix Dennis
- Managing Oneself · Peter Drucker