



Read by Jensen Huang, Mark Zuckerberg, Marc Andreessen and 7 others

“That's one of the best books ever. ... [It] unapologetically almost a how-to manual, but kind of deconstructs the world of business into first principles. It's like, 'Here's what matters. Here's how to think about it.' ... Basically, at the end of the day, making business is an engineering exercise, which is brilliant for me because that actually made the whole thing about becoming CEO significantly less scary to me.”
— Tobias Lütke
Source: Tim Ferriss Show #359
New and Expanded
“Influence was just the most mind-bending book you can imagine, because it essentially taught you all the ways humans are flawed and influenceable, and how, yes, computers are predictable, but once you make things for people you need to go into storytelling. Which was news to me, frankly.”
— Tobias Lütke
Source: Tim Ferriss Show #359
The Ancient Art of Stoic Joy
“Irvine plumbs the wisdom of Stoic philosophy... and shows how its insight and advice are still remarkably applicable to modern lives. It's a great practical guide.”
— Tobias Lütke
Source: The Knowledge Project Ep. #41
“Donella's book is required reading at Shopify.”
— Tobias Lütke
Source: Twitter