Tim Ferriss
Barack Obama
Ray Dalio
Read by Tim Ferriss, Barack Obama, Ray Dalio and 18 others
Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore · 2014 · 272 pages
Jensen Huang
Changpeng Zhao
Andrew Ng
4.0 (31K ratings)
Recommended by 3 Elites
Andrew Ng
Jensen Huang
Changpeng Zhao
About This Book
This marketing classic examines the gap between early adopters and the pragmatic mainstream market for high-tech products. It provides a strategic framework for navigating the 'chasm' where many innovative products fail to achieve mass-market success. The methodology focuses on niche market dominance and the development of the 'whole product' to satisfy pragmatic customers.
Book Details
Published
2014
Pages
272
Language
en
ISBN
9780062292988
Audiobook Available
9h 45m
Narrated by Mike Chamberlain
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