



Read by Elon Musk, Sam Altman, Jensen Huang and 8 others

Notes on Startups, or How to Build the Future
“The first is “Zero to One” by Peter Thiel, a very good book that gives an overview of entrepreneurship and innovation.”
— Andrew Ng
Source: Farnam Street: A Short List of Books for Doing New Things
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
“For B2C, one of my favorite books is “The Lean Startup,” which takes a narrower view but it gives one specific tactic for innovating quickly.”
— Andrew Ng
Source: Farnam Street: A Short List of Books for Doing New Things
Marketing and Selling Disruptive Products to Mainstream Customers
“For B2B, I recommend “Crossing the Chasm.””
— Andrew Ng
Source: Farnam Street: A Short List of Books for Doing New Things
Building a Business When There Are No Easy Answers
“It's a bit dark but it does cover a lot of useful territory on what building an organization is like.”
— Andrew Ng
Source: Farnam Street: A Short List of Books for Doing New Things