Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others
Made to Stick
Why Some Ideas Survive and Others Die
by Chip Heath, Dan Heath · 2007 · 336 pages
Changpeng Zhao
Craig Groeschel
Ramit Sethi
4.0 (100K ratings)
Recommended by 3 Elites
Changpeng Zhao
Craig Groeschel
Ramit Sethi
About This Book
Explores the principles that make ideas memorable and effective by examining the anatomy of 'sticky' messages. The authors introduce the SUCCESs framework—Simple, Unexpected, Concrete, Credible, Emotional, Stories—to overcome the 'Curse of Knowledge' in communication.
Book Details
Published
2007
Pages
336
Language
en
ISBN
9781400064281
Awards & Recognition
800-CEO-READ Best Business Book of the Year (2007)Amazon.com Top 10 Business Books (2007)Globe and Mail #1 Business Book (2007)
Audiobook Available
8h 30m
Narrated by Charles Kahlenberg
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Recommended by Changpeng Zhao, Craig Groeschel, Ramit Sethi