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Marketing Management

The Gold Standard of Marketing Management

by Philip Kotler, Kevin Lane Keller, Alexander Chernev · 2021 · 832 pages

Sandeep Maheshwari
Sandeep Maheshwari
Recommended by 1 elite

Recommended by 1 Elite

Sandeep Maheshwari

About This Book

The definitive textbook for marketing professionals and students, emphasizing a managerial orientation and analytical approach to modern marketing. It covers core concepts including consumer behavior, market segmentation, and strategic brand management with a focus on value creation in a digital environment.

Genres

Business & StrategyLeadership & Management

Topics

BrandingConsumer BehaviorDecision MakingInnovationMarketing StrategyPricing StrategyStorytelling

Book Details

Published

2021

Pages

832

Language

en

ISBN

9781292404813

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