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Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely · 2008 · 384 pages

Sean Carroll
Sean Carroll
Recommended by 1 elite

Recommended by 1 Elite

Sean Carroll

About This Book

Behavioral economist Dan Ariely explores the systematic and predictable ways in which human decision-making deviates from standard rational economic theory. Through a series of psychological experiments, the book uncovers how hidden forces like emotions, relativity, and social norms influence everyday choices in business and personal life.

Book Details

Published

2008

Pages

384

Language

en

ISBN

9780061353246

Awards & Recognition

The New York Times BestsellerIg Nobel Prize in Medicine (2008)

Audiobook Available

7h 22m
Narrated by Simon Jones

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