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Purple Cow book cover

Purple Cow

Transform Your Business by Being Remarkable

by Seth Godin · 2009 · 224 pages

Jay-Z
Jay-Z
Craig Groeschel
Craig Groeschel
Recommended by 2 elites

Recommended by 2 Elites

Jay-Z

Craig Groeschel

About This Book

Seth Godin argues that traditional marketing methods are increasingly ineffective in a world of advertising clutter. He proposes the concept of the 'Purple Cow'—the requirement that products and services be inherently remarkable to capture attention and drive word-of-mouth growth.

Genres

Business & StrategyLeadership & ManagementCreativity & Design

Topics

AdvertisingBrandingDifferentiationEntrepreneurshipInnovationMarketing

Book Details

Published

2009

Pages

224

Language

en

ISBN

9781591843177

Audiobook Available

3h 0m
Narrated by Seth Godin

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Recommended by Jay-Z, Craig Groeschel