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Quasi Rational Economics

by Richard H. Thaler · 1991 · 389 pages

About This Book

A collection of academic essays that established the framework for behavioral economics by challenging the standard assumption of human rationality. The volume explores how psychological biases and social preferences systematically affect economic decisions and market outcomes.

Genres

Business & StrategyPsychology & BehaviorEconomics & Finance

Topics

Behavioral EconomicsConsumer ChoiceDecision MakingMarket BehaviorMental AccountingSelf Control

More by Richard Thaler

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Book Details

Published

1991

Pages

389

Language

en

ISBN

9780871548474

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