Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others
The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
by Jean-Noël Kapferer, Vincent Bastien · 2012 · 408 pages
Ramit Sethi
4.2 (558 ratings)
Recommended by 1 Elite
Ramit Sethi
About This Book
This book defines the specific 'anti-laws' of marketing required to build and manage a true luxury brand. It distinguishes luxury from premium and fashion strategies by analyzing the business models of iconic houses like Ferrari, Louis Vuitton, and Chanel. The authors provide a rigorous blueprint for maintaining brand exclusivity and prestige while achieving global growth.
Book Details
Published
2012
Pages
408
Language
fr
ISBN
9780749464912
