Business & Strategy

Psychology & Behavior

Behavioral Economics

Cognitive Biases

The Robert Collier Letter Book book cover

The Robert Collier Letter Book

by Robert Collier · 1931 · 464 pages

Ramit Sethi

Recommended by 1 elite

4.1 (370 ratings)

Recommended by 1 Elite

Ramit Sethi

About This Book

A classic guide to copywriting and direct-response marketing that analyzes the psychology of persuasion. It provides numerous examples of successful sales letters designed to tap into human emotions and fundamental needs.

Genres

Business & Strategy Psychology & Behavior

Topics

Behavioral Economics Cognitive Biases Communication Emotional Intelligence Persuasion Pricing Strategy Storytelling

Book Details

Published

1931

Pages

464

Language

en

ISBN

9781684221981

Audiobook Available

12h 12m

Narrated by John Edmondson

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Recommended by Ramit Sethi