



Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others

How to harness the power of social media to build authentic relationships
by Gary Vaynerchuk · 2011 · 256 pages
Examines how the rise of social media has forced a cultural shift in the business world, moving from transactional marketing to a focus on authentic customer relationships. Vaynerchuk argues that companies must return to small-town values of personal attention and gratitude to thrive in a hyper-connected marketplace.
Published
2011
Pages
256
Language
en
ISBN
9780061914188
Audiobook Available