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Confessions of the Pricing Man book cover

Confessions of the Pricing Man

How Price Affects Everything

by Hermann Simon · 2015 · 236 pages

Ramit Sethi
Ramit Sethi
Recommended by 1 elite

Recommended by 1 Elite

Ramit Sethi

About This Book

Hermann Simon analyzes the complex dynamics of pricing and its role as a primary driver of business profit and consumer behavior. Drawing on forty years of experience, the author provides a framework for understanding value perception, price differentiation, and strategic positioning.

Genres

Business & StrategyPsychology & BehaviorEconomics & Finance

Topics

Behavioral EconomicsCognitive BiasesDecision MakingPersuasionPricing Strategy

Book Details

Published

2015

Pages

236

Language

de

ISBN

9783319203997

Audiobook Available

10h 21m
Narrated by Richard Elwood

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