Tim Ferriss
Barack Obama
Ray Dalio
Read by Tim Ferriss, Barack Obama, Ray Dalio and 18 others
Frenemies
The Epic Disruption of the Ad Business (and Everything Else)
by Ken Auletta · 2018 · 384 pages
Michael Bloomberg
3.4 (590 ratings)
Recommended by 1 Elite
Michael Bloomberg
About This Book
An investigation into the seismic shifts within the global advertising industry as traditional agencies face disruption from digital giants like Google and Facebook. The book explores the transition from creative intuition to data-driven science and the complex alliances forming between legacy media and new tech powers.
Book Details
Published
2018
Pages
384
Language
en
ISBN
9780735220867
Audiobook Available
12h 3m
Narrated by Jonathan Todd Ross
