How Companies Win

Name: How Companies Win
Rating: 3.58 (104 reviews)
ISBN: 9780062000453

Profiting from Demand-Driven Business Models No Matter What Business You're In

by Rick Kash, David Calhoun · 2010 · 272 pages

Sheryl Sandberg

Recommended by 1 elite

3.6 (104 ratings)

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Recommended by 1 Elite

Sheryl Sandberg

About This Book

Rick Kash and David Calhoun argue that successful 21st-century companies must shift from a supply-driven focus to a demand-driven model. By precisely identifying and serving high-profit consumer demand, businesses can achieve growth even in contracting markets.

Genres

Business & Strategy Leadership & Management Economics & Finance

Topics

Consumer Behavior Customer Relationships Demand Driven Growth Strategy Marketing Strategy Supply Chain