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Scientific Advertising book cover

Scientific Advertising

by Claude Hopkins · 2023 · 100 pages

Ramit Sethi
Ramit Sethi
Luke Belmar
Luke Belmar
Recommended by 2 elites

Recommended by 2 Elites

Ramit Sethi

Luke Belmar

About This Book

This work establishes advertising as a science based on fixed principles and measurable results. It details techniques for tracking consumer behavior and using split testing to ensure marketing effectiveness.

Genres

Business & StrategyPsychology & BehaviorEconomics & Finance

Topics

Behavioral EconomicsCommunicationDecision MakingPersuasionStorytelling

Book Details

Published

2023

Pages

100

Language

en

ISBN

9781640954250

Audiobook Available

2h 4m
Narrated by Paul Jones

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Recommended by Ramit Sethi, Luke Belmar