Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 18 others
The Business of Choice
Marketing to Consumers' Instincts
by Matthew Willcox · 2015 · 256 pages
Rory Sutherland
4.2 (46 ratings)
Recommended by 1 Elite
Rory Sutherland
About This Book
The Business of Choice explores how human instincts and evolutionary adaptations shape consumer decision-making. It integrates insights from behavioral science and neuroscience to explain why individuals often make non-conscious, irrational choices. The book provides a framework for marketers to align their brand strategies with innate human behaviors to make products the intuitive choice.
Book Details
Published
2015
Pages
256
Language
en
ISBN
9780134053455
Awards & Recognition
Leonard L. Berry Marketing Book Award (2016)Marketing Book of the Year (2016)Axiom Business Book Award Bronze Medal (2021)
