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Rory Sutherland

Rory Sutherland

The advertising legend championing 'psycho-logic' and behavioural science to solve complex business problems.

Thinking, Fast and Slow

Barack Obama
Barack Obama
Sam Altman
Sam Altman
Ray Dalio
Ray Dalio

Read by Barack Obama, Sam Altman, Ray Dalio and 14 others

byDaniel Kahneman
2011498 Pages

The bible. If you read nothing else, read Kahneman's Nobel Prize acceptance speech.

Rory Sutherland

Source: Aizle.co compilation of Sutherland mentions

The Clicking of Cuthbert

Rory Sutherland
Rory Sutherland

Read by Rory Sutherland

byP.G. Wodehouse
2008240 Pages

The most perfect work of artistic creation in the history of the world, far, far superior to the Sistine Chapel or Chartres Cathedral... I must have read The Clicking of Cuthbert more than 30 times.

Rory Sutherland

Source: It's Nice That Interview

Decoded

Rory Sutherland
Rory Sutherland

Read by Rory Sutherland

Decoded

The Science Behind Why We Buy

byPhil Barden
2022336 Pages

Decoded is the only behavioural science book I've ever read twice. This new edition is a great reason to make it three times.

Rory Sutherland

Source: Foreword by Rory Sutherland

Obvious Adams: The Story of a Successful Businessman

Rory Sutherland
Rory Sutherland

Read by Rory Sutherland

Obvious Adams: The Story of a Successful Businessman

The Story of a Successful Businessman

byRobert Updegraff
191660 Pages

By the end you will realise it contains a kind of wisdom which has deserted most organisations.

Rory Sutherland

Source: The Spectator Column

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