Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 18 others
The Choice Factory
25 Behavioural Biases That Influence What We Buy
by Richard Shotton · 2018 · 220 pages
Rory Sutherland
4.1 (2K ratings)
Recommended by 1 Elite
Rory Sutherland
About This Book
Richard Shotton explores 25 behavioral biases that influence consumer decisions throughout a typical day. The book combines academic research, real-world advertising examples, and original experiments to demonstrate how psychological shortcuts affect purchasing behavior.
Book Details
Published
2018
Pages
220
Language
en
ISBN
9780857196095
Awards & Recognition
Winner of the Sales and Marketing Category at the 2019 Business Book AwardsVoted #1 in the BBH World Cup of Advertising Books 2018
Audiobook Available
5h 1m
Narrated by Simon Cole
