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Basic Instincts: Human Nature and the New Economics book cover

Basic Instincts: Human Nature and the New Economics

Human Nature and the New Economics

by Pete Lunn · 2010 · 304 pages

Rory Sutherland
Rory Sutherland
Recommended by 1 elite

Recommended by 1 Elite

Rory Sutherland

About This Book

Pete Lunn explores the emerging field of behavioral economics, challenging traditional assumptions about human rationality. The book examines how evolved human instincts influence financial decisions, market trends, and social cooperation.

Genres

Psychology & BehaviorEconomics & Finance

Topics

Behavioral EconomicsCognitive BiasesCritical ThinkingDecision MakingGame TheoryMotivation

Book Details

Published

2010

Pages

304

Language

en

ISBN

9780462099637

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