Tim Ferriss
Charlie Munger
Sam Altman
Read by Tim Ferriss, Charlie Munger, Sam Altman and 14 others
Alchemy
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland · 2019 · 384 pages
Changpeng Zhao
Steven Bartlett
Nassim Nicholas Taleb
4.2 (9K ratings)
Recommended by 3 Elites
Changpeng Zhao
Steven Bartlett
Nassim Nicholas Taleb
About This Book
Explores how behavioral science and 'psycho-logic' can be applied to business and life to solve complex problems that traditional logic cannot. Sutherland argues that human decision-making is fundamentally irrational and that small, counter-intuitive changes often produce the most significant results.
Book Details
Published
2019
Pages
384
Language
en
ISBN
9780062388421
Awards & Recognition
Entrepreneur Best Books of the Year for Entrepreneurs
Audiobook Available
9h 38m
Narrated by Rory Sutherland
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Recommended by Changpeng Zhao, Steven Bartlett, Nassim Nicholas Taleb